Search Engine Optimisation
The best website in the world is no good at all if nobody's looking at it!
Even if people are searching for what you're offering, believe me they're not going to scroll down to page 34 of Google SERPs (search engine results pages) to find you.
If you're not on the first two or three pages for your chosen search keyword(s) you don't exist!
What is SEO?
Search Marketing (SEM), or Search Engine Optimization (SEO), is a complex, ever changing process.
Search engines constantly change their algorithms, shuffle their indexes, merge results and share content. The only consistent thing about marketing your website to them is that what works really well today probably won’t work so well tomorrow.
Working with search engines is a long-term, high maintenance relationship and we're dedicated to managing that relationship so you don’t have to, and at an investment you can feel comfortable with.
So How Exactly Does SEO Work?
This is the million-dollar question. We can almost guarantee you that for every person you ask, you’ll get a different answer. That’s because marketing to the search engines is like any creative endeavour: if you ask five people to bake a you cake you’ll get five unique cakes each with different flavours and ingredients.
Because the search engines change their ranking algorithms (the equations they use to analyze a website’s reputation and rankability) so often, and they each use such widely varying criteria, there are literally hundreds of ways to promote your site to the first page of search results.
However, there are universal guidelines regarding certain elements which are vital to your SEO strategy. There are also very clear rules against certain practices that attempt to cheat or trick the search engines.
Fundamental Principles for Successful SEO
- Content - content will always be your key ticket to top rankings.
- Links - more specifically, one-way links in to your site from authoritative sites in your market.
- Visitor Behaviour - if a visitor clicks to your site, Google wants to know that they found what they were looking for.
- Human Idiosyncracies - Google wants to know that a human is running the site and that a human visitor would find your content useful and informative.
Universally Illegal SEO Practices: Avoid at ALL Costs
- Search engines may be vague about what you can do to get top rankings. However, they are not vague about those practices that will get you banned from their rankings.
- When you are looking for an SEO professional, you should be aware of these illegal techniques and the different 'pet names' given to them by dubious fly-by-night companies.
Further information
If you would like more detailed information about effective SEO please see our Successful SEO page
For more information about Illegal SEO see our Illegal SEO page. From this page you can also download a more comprehensive PDF report.
Download our free and highly informative PDF report: 
Why Businesses Fear SEO
For any further information please get in touch with us via our contact us page.
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