Pay Per Click
Paid search results differ primarily from organic results because you don't have to wait to get your site to the top of Google, you can do it right now!
Within ten minutes your ad can be right there on page one of the results pages (SERPs).
These are the little 'Sponsored Links' ads on the right and in the coloured bit at the top of the pages.
Pay per click (PPC) is an excellent way to gain instant traffic to your website, test new markets or strategies, and make more sales. It is also an excellent way to send you down the road to financial ruin!
Ok, it's probably not that bad, but PPC is definitely one of those areas where a little knowledge is a very dangerous thing. There is a right way to do PPC and there are all the other ways.
In short, you need to know exactly what you're doing with PPC. If you don't you would be well-advised to steer clear of this particular aspect of marketing. Otherwise you're just paying for clicks that are never going to give you the desired results.
PPC is about Ad Campaigns
We create separate ad campaigns for each of your main keywords and structure these campaigns to yield the right results.
With PPC you only get a small ad so your headline, copy and hyperlink have to be optimised for each keyword correctly. We test your ads all the time. We split-test one ad against another, discard the worst performer and create another to test, then repeat, and repeat again.
Landing Pages
We create specific Landing Pages for each of your ad campaigns. When someone clicks your ad about your Blue Widgets they need to land directly on your Blue Widget sales page.
It's no good taking them to your Home page, they'll then have to start searching for what they wanted. But they won't do that, they'll just hit their back button and they're gone. But you've still paid for the click!
Now, if your ad is on the first page of Google, which is where it needs to be, you'll be getting hundreds of clicks a day. If those clicks aren't giving you your expected Return on Investment then you're throwing your money down the PPC drain.
The Value of each Visitor
This is the fundamental figure you need to know with PPC. How much each visitor to your site is worth to you in real terms. We can give you this essential information after the first few days of a new campaign.
Tell me More
The above is a very brief explanation of PPC and can't really do justice to the myriad techniques available to maximise your PPC Campaigns. It takes skill, time and experience to manage PPC campaigns properly and keep them profitable.
We can provide exactly this for your business. But first we would need to know what your business requires and if it is suited to PPC marketing. Some aren't, and not every PPC "professional" will tell you that. We will!
Every client's business situation is different and needs to be carefully evaluated with a view to his or her products or services, plus their expectations, goals and time frame.
For any further information or a free consultation please get in touch with us via our contact us page.
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