Website Copywriting: Is it Art or Science?
Both! Good copywriting is one of the most important elements of effective online marketing.
It's your 'conversation' with your target market. Without good and compelling copy your website will never achieve the results you want.
No matter what products or services you're offering, the ultimate result you're looking for with your website copy is having your reader take some form of action.
The art of good copywriting involves writing the right words that connects with people and leads them gently to where you want them to go.
Content or Copy?
- This is an often-misunderstood question. Here's the simple answer: Content informs, copy invites. In other words, 'copy' is calling for some kind of action - it's selling something!
- So, for your website, we can forget about writing just 'content' in the traditional sense. We need to think about using words and expressions that compel the reader to do something: like buy, call, email, fíll out a form, subscribe, join, download, click a link, and so on.
- Never forget that on the internet, people have a very powerful weapon which is not available with other types of media. That weapon is their mouse - and they won't think twice about using it if the need arises!
Copywriting for the Search Engines
- Today, search engines like Google and Yahoo have become much more sophisticated, so the fundamentals of solid copywriting for the search engines are now more important than ever.
- Your copy must be visually appealing to human readers but must also rank well for specific search terms that people are looking for in the search engines.
- Search engine algorithms have evolved to consider what others think about your content, and how they react to it, as an indication of quality and relevance.
- Search engine copywriting today is all about crafting content so relevant to your target audience that they will want to make a note of it by linking back to you or bookmarking it.
- Thanks to blogging and Web 2.0 social media tools, more people than ever are able to do this with a single click of their mouse.
More info
Good copywriting is the fundamental core of your website, SEO and marketing strategies. It can make or break your online marketing. We can provide your copy from scratch or we can work with you to hone and polish your own, either way you will be sure that your message and/or call to action is getting through loud and clear.
For further information, or a free consultation, please get in touch with us via our contact us page.
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